Bitcoin has become more widely traded as of 2017, and both short term traders and long-term investors are looking to participate in this exciting market. The price of bitcoin fluctuates on a daily basis, and can see some significant price volatility. Prices can be affected by numerous influences. Some of the possible drivers of price include: further acceptance, more exchanges opening, regulations, weakening paper currency values, inflation and more.

The price of bitcoins has gone through cycles of appreciation and depreciation referred to by some as bubbles and busts.[155] In 2011, the value of one bitcoin rapidly rose from about US$0.30 to US$32 before returning to US$2.[156] In the latter half of 2012 and during the 2012–13 Cypriot financial crisis, the bitcoin price began to rise,[157] reaching a high of US$266 on 10 April 2013, before crashing to around US$50.[158] On 29 November 2013, the cost of one bitcoin rose to a peak of US$1,242.[159] In 2014, the price fell sharply, and as of April remained depressed at little more than half 2013 prices. As of August 2014 it was under US$600.[160] During their time as bitcoin developers, Gavin Andresen[161] and Mike Hearn[162] warned that bubbles may occur.

If fewer people begin to accept Bitcoin as a currency, these digital units may lose value and could become worthless. There is already plenty of competition, and though Bitcoin has a huge lead over the other 100-odd digital currencies that have sprung up, thanks to its brand recognition and venture capital money, a technological break-through in the form of a better virtual coin is always a threat.
The simplest way to approach the model would be to look at the current worldwide value of all mediums of exchange and of all stores of value comparable to bitcoin, and calculate the value of bitcoin's projected percentage.  The predominant medium of exchange is government backed money, and for our model we will focus solely on them.  The money supply is often thought of as broken into different buckets, M0, M1, M2, and M3.  M0 refers to currency in circulation.  M1 is M0 plus demand deposits like checking accounts.  M2 is M1 plus savings accounts and small time deposits (known as certificates of deposit in the US).  M3 is M2 plus large time deposits and money market funds.  Since M0 and M1 are readily accessible for use in commerce, we will consider these two buckets as medium of exchange, whereas M2 and M3 will be considered as money being used as a store of value.
More recently, at a congressional hearing on Capitol Hill, global economist and New York University professor Nouriel Roubini said, "Crypto is the mother or father of all scams and bubbles." He called out "swindlers" who tapped into investors' fear of missing out and took them for a ride with "crappy assets that went into a bust and crash — in a matter of months — like you have not seen in any history of financial bubbles."

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