Since its launch in 2009, Bitcoin has proven to be a profitable investment for those who owned it initially. Having bought it for only $50 back then, one can now earn high revenues, as now its price has grown hundreds of times larger. Observing the popularity of BTC to USD exchange operations, there are immense opportunities to gain benefits from the Bitcoin trade. After the coin was launched, it cost $0.003 on April 25, 2010, at BitcoinMarket.com, which was the first cryptocurrency exchange. Starting at that time, the Bitcoin to dollar exchange rate has increased dramatically, and some of the initial owners gained earnings of over thousand percent. Now, while some users may be simply attracted by the potential of growing prices, many buyers believe that the currency itself has a high level of volatility. According to some financial specialists, it is even more volatile than gold. And some individuals believe that Bitcoin has the potential to replace fiat money in the future.

Exchanges, however, are a different story. Perhaps the most notable Bitcoin exchange hack was the Tokyo-based MtGox hack in 2014, where 850,000 bitcoins with a value of over $350 million suddenly disappeared from the platform. This doesn’t mean that Bitcoin itself was hacked; it just means that the exchange platform was hacked. Imagine a bank in Iowa is robbed: the USD didn’t get robbed, the bank did.
Venture capitalists, such as Peter Thiel's Founders Fund, which invested US$3 million in BitPay, do not purchase bitcoins themselves, but instead fund bitcoin infrastructure that provides payment systems to merchants, exchanges, wallet services, etc.[150] In 2012, an incubator for bitcoin-focused start-ups was founded by Adam Draper, with financing help from his father, venture capitalist Tim Draper, one of the largest bitcoin holders after winning an auction of 30,000 bitcoins,[151] at the time called "mystery buyer".[152] The company's goal is to fund 100 bitcoin businesses within 2–3 years with $10,000 to $20,000 for a 6% stake.[151] Investors also invest in bitcoin mining.[153] According to a 2015 study by Paolo Tasca, bitcoin startups raised almost $1 billion in three years (Q1 2012 – Q1 2015).[154] 

The bitcoin blockchain is a public ledger that records bitcoin transactions.[64] It is implemented as a chain of blocks, each block containing a hash of the previous block up to the genesis block[a] of the chain. A network of communicating nodes running bitcoin software maintains the blockchain.[30]:215–219 Transactions of the form payer X sends Y bitcoins to payee Z are broadcast to this network using readily available software applications.

Bitcoin may react differently to inflation/deflation: Bitcoin differs significantly from fiat currencies, due to the fact that there is a limited number of bitcoins to be mined. Paper money, on the other hand, can be created at will out of thin air by central banks. Due to its limited supply, Bitcoin may potentially hold its value better than paper money, which can technically have an unlimited supply.

Venture capitalists, such as Peter Thiel's Founders Fund, which invested US$3 million in BitPay, do not purchase bitcoins themselves, but instead fund bitcoin infrastructure that provides payment systems to merchants, exchanges, wallet services, etc.[150] In 2012, an incubator for bitcoin-focused start-ups was founded by Adam Draper, with financing help from his father, venture capitalist Tim Draper, one of the largest bitcoin holders after winning an auction of 30,000 bitcoins,[151] at the time called "mystery buyer".[152] The company's goal is to fund 100 bitcoin businesses within 2–3 years with $10,000 to $20,000 for a 6% stake.[151] Investors also invest in bitcoin mining.[153] According to a 2015 study by Paolo Tasca, bitcoin startups raised almost $1 billion in three years (Q1 2012 – Q1 2015).[154]
In January 2014, Zynga[92] announced it was testing bitcoin for purchasing in-game assets in seven of its games. That same month, The D Las Vegas Casino Hotel and Golden Gate Hotel & Casino properties in downtown Las Vegas announced they would also begin accepting bitcoin, according to an article by USA Today. The article also stated the currency would be accepted in five locations, including the front desk and certain restaurants.[93] The network rate exceeded 10 petahash/sec.[94] TigerDirect[95] and Overstock.com[96] started accepting bitcoin.

We will look at bitcoin as currency and bitcoin as a store of value.  In order to place a value on bitcoin we need to project what market penetration it will achieve in each sphere.  This article will not make a case for what the market penetration will be, but for the sake of the evaluation, we'll pick a rather arbitrary value of 15%, both for bitcoin as a currency and bitcoin as a store of value.  You are encouraged to form your own opinion for this projection and adjust the valuation accordingly.
Bitcoin is a type of cryptocurrency: Balances are kept using public and private "keys," which are long strings of numbers and letters linked through the mathematical encryption algorithm that was used to create them. The public key (comparable to a bank account number) serves as the address which is published to the world and to which others may send bitcoins. The private key (comparable to an ATM PIN) is meant to be a guarded secret, and only used to authorize Bitcoin transmissions.
The concept of a virtual currency is still novel and, compared to traditional investments, Bitcoin doesn't have much of a longterm track record or history of credibility to back it. With their increasing use, bitcoins are becoming less experimental every day, of course; still, after eight years, they (like all digital currencies) remain in a development phase, still evolving. "It is pretty much the highest-risk, highest-return investment that you can possibly make,” says Barry Silbert, CEO of Digital Currency Group, which builds and invests in Bitcoin and blockchain companies.
In March the bitcoin transaction log called the blockchain temporarily split into two independent chains with differing rules on how transactions were accepted. For six hours two bitcoin networks operated at the same time, each with its own version of the transaction history. The core developers called for a temporary halt to transactions, sparking a sharp sell-off.[55] Normal operation was restored when the majority of the network downgraded to version 0.7 of the bitcoin software.[55] The Mt. Gox exchange briefly halted bitcoin deposits and the exchange rate briefly dipped by 23% to $37 as the event occurred[56][57] before recovering to previous level of approximately $48 in the following hours.[58] In the US, the Financial Crimes Enforcement Network (FinCEN) established regulatory guidelines for "decentralized virtual currencies" such as bitcoin, classifying American bitcoin miners who sell their generated bitcoins as Money Service Businesses (or MSBs), that may be subject to registration and other legal obligations.[59][60][61]
This is a rather simple long term model.  And perhaps the biggest question it hinges on is how much adoption will bitcoin achieve?  Coming up with a value for the current price of bitcoin would involve pricing in the risk of low adoption or failure of bitcoin as a currency, which could include being displaced by one or more other digital currencies.  Models often consider the velocity of money, frequently arguing that since bitcoin can support transfers that take less than an hour, the velocity of money in the future bitcoin ecosystem will be higher than the current average velocity of money.  Another view on this though would be that velocity of money is not restricted by today's payment rails in any significant way and that its main determinant is the need or willingness of people to transact.  Therefore, the projected velocity of money could be treated as roughly equal to its current value.

Market Risk: Like with any investment, Bitcoin values can fluctuate. Indeed, the value of the currency has seen wild swings in price over its short existence. Subject to high volume buying and selling on exchanges, it has a high sensitivity to “news." According to the CFPB, the price of bitcoins fell by 61% in a single day in 2013, while the one-day price drop in 2014 has been as big as 80%.
On 18 August 2008, the domain name bitcoin.org was registered.[10] Later that year on 31 October, a link to a paper authored by Satoshi Nakamoto titled Bitcoin: A Peer-to-Peer Electronic Cash System[11] was posted to a cryptography mailing list.[10] This paper detailed methods of using a peer-to-peer network to generate what was described as "a system for electronic transactions without relying on trust".[12][13][14] On 3 January 2009, the bitcoin network came into existence with Satoshi Nakamoto mining the genesis block of bitcoin (block number 0), which had a reward of 50 bitcoins.[12][15] Embedded in the coinbase of this block was the text:
By December, Bitcoin was on track to hit its all-time high thanks to a dramatic and steady increase in price. On Dec. 17, 2017, it reached $19,783.21, the all-time high that has yet to be broken. Unfortunately, that high was followed by a drop of about 30 percent, with a market correction that brought it down to under $11,000. The price did recover, reaching $16,000 again on Dec. 27.
The concept of a virtual currency is still novel and, compared to traditional investments, Bitcoin doesn't have much of a longterm track record or history of credibility to back it. With their increasing use, bitcoins are becoming less experimental every day, of course; still, after eight years, they (like all digital currencies) remain in a development phase, still evolving. "It is pretty much the highest-risk, highest-return investment that you can possibly make,” says Barry Silbert, CEO of Digital Currency Group, which builds and invests in Bitcoin and blockchain companies.
Because of bitcoin's decentralized nature and its trading on online exchanges located in many countries, regulation of bitcoin has been difficult. However, the use of bitcoin can be criminalized, and shutting down exchanges and the peer-to-peer economy in a given country would constitute a de facto ban.[164] The legal status of bitcoin varies substantially from country to country and is still undefined or changing in many of them. Regulations and bans that apply to bitcoin probably extend to similar cryptocurrency systems.[165]

Bitcoin is pseudonymous, meaning that funds are not tied to real-world entities but rather bitcoin addresses. Owners of bitcoin addresses are not explicitly identified, but all transactions on the blockchain are public. In addition, transactions can be linked to individuals and companies through "idioms of use" (e.g., transactions that spend coins from multiple inputs indicate that the inputs may have a common owner) and corroborating public transaction data with known information on owners of certain addresses.[111] Additionally, bitcoin exchanges, where bitcoins are traded for traditional currencies, may be required by law to collect personal information.[112]

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