On 24 August 2017 (at block 481,824), Segregated Witness (SegWit) went live. Transactions contain some data which is only used to verify the transaction, and does not otherwise effect the movement of coins. SegWit introduced a new transaction format that moved this data into a new field in a backwards-compatible way. The segregated data, the so-called witness, is not sent to non-SegWit nodes and therefore does not form part of the blockchain as seen by legacy nodes. This lowers the size of the average transaction in such nodes' view, thereby increasing the block size without incurring the hard fork implied by other proposals for block size increases. Thus, per computer scientist Jochen Hoenicke, the actual block capacity depends on the ratio of SegWit transactions in the block, and on the ratio of signature data. Based on his estimate, if the ratio of SegWit transactions is 50%, the block capacity may be 1.25 megabytes. According to Hoenicke, if native SegWit addresses from Bitcoin Core version 0.16.0 are used, and SegWit adoption reaches 90% to 95%, a block size of up to 1.8 megabytes is possible.[citation needed]

It's impossible to say how much bitcoin has increased in price single its earliest incarnation, because its value back then was in the fractions of cents. A conservative estimate, based on bitcoin's current price being around $6,300 per coin, and its early price being less than $0.01, would see bitcoin's value increasing more than 1 million fold in the last decade. 

Bitcoin prices saw tremendous activity during 2017, rising several thousand percent over the year. The market has seen some volatility, although many of the dips seen in the cryptocurrency have thus far proven to be good buying opportunities. This trend may or may not continue, but given the outlook for Bitcoin and other cryptocurrencies, the trend could potentially remain higher for a long time to come.

In January 2015 Coinbase raised 75 million USD as part of a Series C funding round, smashing the previous record for a bitcoin company.[109] Less than one year after the collapse of Mt. Gox, United Kingdom-based exchange Bitstamp announced that their exchange would be taken offline while they investigate a hack which resulted in about 19,000 bitcoins (equivalent to roughly US$5 million at that time) being stolen from their hot wallet.[110] The exchange remained offline for several days amid speculation that customers had lost their funds. Bitstamp resumed trading on 9 January after increasing security measures and assuring customers that their account balances would not be impacted.[111]

Volatility. This very reason many speculators are attracted to Bitcoin is the same reason many potential users are hesitant to get involved. Users that look at Bitcoin as a speculative investment option are essentially gambling on the process, and the future price of Bitcoin is largely unknown. There are estimates that Bitcoin will both be worth pennies in a few years, while some predict that a single bitcoin will be worth $500k in three years. As new investors continue to invest and the market cap grows, Bitcoin’s price could become more stable.
Despite a fairly steep dropoff during early 2018, the average number of bitcoin transactions per block has steadily increased throughout the network’s history, from just 1 in 2010 to more than 1,800 today. Developers also predict that second-layer technologies such as the Lightning Network (LN) should allow the network to scale its transaction capacity exponentially while also making BTC useful for everyday payments and microtransactions.
Speculation drives numbers. Many Bitcoin users are holding onto their bitcoins in hopes of selling them off for an enormous profit one day. With news articles portraying Bitcoin millionaires as lucky kids who got in early, you can’t really blame them. For example, if you had spent your $5 latte money on 2,000 bitcoins one morning in 2010, they would be worth about $5.4 million today. Makes you really wish you’d managed your Starbucks budget better, doesn’t it?