It's impossible to say how much bitcoin has increased in price single its earliest incarnation, because its value back then was in the fractions of cents. A conservative estimate, based on bitcoin's current price being around $6,300 per coin, and its early price being less than $0.01, would see bitcoin's value increasing more than 1 million fold in the last decade.
Though Bitcoin was not designed as a normal equity investment (no shares have been issued), some speculative investors were drawn to the digital money after it appreciated rapidly in May 2011 and again in November 2013. Thus, many people purchase bitcoin for its investment value rather than as a medium of exchange. But their lack of guaranteed value and digital nature means the purchase and use of bitcoins carries several inherent risks. Many investor alerts have been issued by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), the Consumer Financial Protection Bureau (CFPB), and other agencies.