As bitcoin has matured as a cryptocurrency there has been more companies warming to the idea of using various bitcoin exchange facilities to gain exposure to the volatile bitcoin price while a few websites such as reddit WordPress and overstock have begun accepting bitcoins, most major retailers have yet to take the plunge into the cryptoverse whils other pioneers have decided to create their own bitcoin forks and have listed new projects on other cryptocurrency exchanges.
In January 2015 Coinbase raised 75 million USD as part of a Series C funding round, smashing the previous record for a bitcoin company.[109] Less than one year after the collapse of Mt. Gox, United Kingdom-based exchange Bitstamp announced that their exchange would be taken offline while they investigate a hack which resulted in about 19,000 bitcoins (equivalent to roughly US$5 million at that time) being stolen from their hot wallet.[110] The exchange remained offline for several days amid speculation that customers had lost their funds. Bitstamp resumed trading on 9 January after increasing security measures and assuring customers that their account balances would not be impacted.[111]
This is a rather simple long term model.  And perhaps the biggest question it hinges on is how much adoption will bitcoin achieve?  Coming up with a value for the current price of bitcoin would involve pricing in the risk of low adoption or failure of bitcoin as a currency, which could include being displaced by one or more other digital currencies.  Models often consider the velocity of money, frequently arguing that since bitcoin can support transfers that take less than an hour, the velocity of money in the future bitcoin ecosystem will be higher than the current average velocity of money.  Another view on this though would be that velocity of money is not restricted by today's payment rails in any significant way and that its main determinant is the need or willingness of people to transact.  Therefore, the projected velocity of money could be treated as roughly equal to its current value.
Every 2,016 blocks (approximately 14 days at roughly 10 min per block), the difficulty target is adjusted based on the network's recent performance, with the aim of keeping the average time between new blocks at ten minutes. In this way the system automatically adapts to the total amount of mining power on the network.[3]:ch. 8 Between 1 March 2014 and 1 March 2015, the average number of nonces miners had to try before creating a new block increased from 16.4 quintillion to 200.5 quintillion.[80]
Bitcoins can be accepted as a means of payment for products sold or services provided. If you have a brick and mortar store, just display a sign saying “Bitcoin Accepted Here” and many of your customers may well take you up on it; the transactions can be handled with the requisite hardware terminal or wallet address through QR codes and touch screen apps. An online business can easily accept bitcoins by just adding this payment option to the others it offers, like credit cards, PayPal, etc. Online payments will require a Bitcoin merchant tool (an external processor like Coinbase or BitPay). 
On 1 August 2017, a hard fork of bitcoin was created, known as Bitcoin Cash.[103] Bitcoin Cash has a larger block size limit and had an identical blockchain at the time of fork. On 24 October 2017 another hard fork, Bitcoin Gold, was created. Bitcoin Gold changes the proof-of-work algorithm used in mining, as the developers felt that mining had become too specialized.[104]
Recall that unique addresses are a proxy for the number of users, because they indicate how many non-zero Bitcoin addresses are in use. This metric has its strengths and weaknesses, which I wrote about here. Also, I have reviewed several other pricing methods which attempt to do the same thing using Metcalfe's Law. You can find those here and here.
Stefan Thomas, a Swiss coder and active community member, graphed the time stamps for each of Nakamoto's 500-plus bitcoin forum posts; the resulting chart showed a steep decline to almost no posts between the hours of 5 a.m. and 11 a.m. Greenwich Mean Time. Because this pattern held true even on Saturdays and Sundays, it suggested that Nakamoto was asleep at this time, and the hours of 5 a.m. to 11 a.m. GMT are midnight to 6 a.m. Eastern Standard Time (North American Eastern Standard Time). Other clues suggested that Nakamoto was British: A newspaper headline he had encoded in the genesis block came from the UK-published newspaper The Times, and both his forum posts and his comments in the bitcoin source code used British English spellings, such as "optimise" and "colour".[12]
More recently, at a congressional hearing on Capitol Hill, global economist and New York University professor Nouriel Roubini said, "Crypto is the mother or father of all scams and bubbles." He called out "swindlers" who tapped into investors' fear of missing out and took them for a ride with "crappy assets that went into a bust and crash — in a matter of months — like you have not seen in any history of financial bubbles."

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