“So if you look at a $100 billion market cap today, now last week it might have been more like 200, so it’s actually a buying opportunity, we think that there’s a potential appreciation of 30 to 40 times because you look at the gold market today, it’s a $7 trillion market. And so a lot of people are starting to se that, they recognize the store of value properties.”
As bitcoin has matured as a cryptocurrency there has been more companies warming to the idea of using various bitcoin exchange facilities to gain exposure to the volatile bitcoin price while a few websites such as reddit WordPress and overstock have begun accepting bitcoins, most major retailers have yet to take the plunge into the cryptoverse whils other pioneers have decided to create their own bitcoin forks and have listed new projects on other cryptocurrency exchanges.
As mathematician George Box said, "All models are wrong, some are useful."  We have set out to construct a framework for pricing bitcoin but it is important to understand the variables.  From our thinking, it seems possible that bitcoin could eventually increase in price by orders of magnitude, but it all depends on bitcoin's level of adoption.  The most important question is "Will people use bitcoin?"
The very first transaction involving Bitcoin occurred between an early adopter and Nakamoto in January 2009. The first transaction in the real world is the notorious instance when a Bitcoin miner chose to buy pizza from Papa John’s. He famously spent 10,000 Bitcoins to buy two pizzas in 2010 in Florida. That transaction alone perfectly shows the dramatic change in value that Bitcoin has experienced over the years.
The receiver of the first bitcoin transaction was cypherpunk Hal Finney, who created the first reusable proof-of-work system (RPOW) in 2004.[21] Finney downloaded the bitcoin software on its release date, and on 12 January 2009 received ten bitcoins from Nakamoto.[22][23] Other early cypherpunk supporters were creators of bitcoin predecessors: Wei Dai, creator of b-money, and Nick Szabo, creator of bit gold.[24] In 2010, the first known commercial transaction using bitcoin occurred when programmer Laszlo Hanyecz bought two Papa John's pizzas for 10,000 bitcoin.[25]
The use of bitcoin by criminals has attracted the attention of financial regulators, legislative bodies, law enforcement, and the media.[220] In the United States, the FBI prepared an intelligence assessment,[221] the SEC issued a pointed warning about investment schemes using virtual currencies,[220] and the U.S. Senate held a hearing on virtual currencies in November 2013.[222] The U.S. government claimed that bitcoin was used to facilitate payments related to Russian interference in the 2016 United States elections.[223]

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